Aid groups consider pooling donations
Aid groups in the United States are discussing a proposal to pool donations received for Haiti relief and allocate it to organizations best able to meet identified needs. Such a fundraising strategy enables small organizations to obtain financial support based on their contributions to relief and not on the strength of their marketing programs (NYTimes).
Great Britain and Canada have adopted such a model, and similar funds have been created in the Netherlands, Germany, Switzerland and Italy. Deciding how to divide the money can be difficult. However, the funds give donors credibility and accountability, says Tony Pipa, a consultant who started the Louisiana Disaster Recovery Foundation (NYTimes).